Most business websites have 15–25 fixable issues that are silently costing them traffic, leads, and revenue. A website audit surfaces these issues with prioritised actions. This 50-point checklist covers everything: technical SEO, on-page optimisation, user experience, page speed, and security.
Technical SEO Audit (10 Key Checks)
- Google Search Console: no index errors or coverage issues
- XML sitemap submitted and accessible at /sitemap.xml
- Robots.txt not blocking important pages
- Canonical tags on all pages — no self-referencing duplicates
- HTTPS on all pages — no mixed content warnings
- No broken links (internal or external)
- Hreflang tags if serving multiple languages or regions
- Structured data / schema markup implemented and valid
- Mobile-friendly test passing via Google Search Console
- Core Web Vitals: LCP under 2.5s, INP under 200ms, CLS under 0.1
On-Page SEO Audit (10 Key Checks)
- Unique, keyword-rich title tag (under 60 chars) on every page
- Compelling meta description (150-160 chars) on every page
- H1 tag: one per page, contains primary keyword
- H2/H3 tags used logically and contain secondary keywords
- Image alt tags: descriptive, not keyword-stuffed
- Internal linking: every page linked from at least 2 other pages
- URL structure: short, descriptive, no parameters
- Content length: 600+ words on key service/category pages
- FAQ section with FAQ schema on key pages
- No duplicate content across pages
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